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0451 462 756 Client portal
The Tradie
Foundation
Profit First
One-on-one coaching for trade business owners

One coach.Your business.

No bootcamps, no hype, no sales team. Just straight advice from someone who’s done it before.

I’m Michael — 20+ years owning and running building and property companies. We focus on profit, and I build your systems and processes.

I only take on a small number of businesses, so yours gets my full attention.
Or call me direct: 0451 462 756

A week you’ll recognise.

None of it is a work-ethic problem. You’re doing the hours. It’s a method problem. Nobody taught you to run it like a business owner, only like a tradie. That can be fixed.

Saturday. Phone in my pocket, business still running. That’s the point.
GET YOUR LIFE BACK • GET YOUR LIFE BACK •
Profit
First
6:40 am
Answering last night’s texts in the ute before the crew turns up.
12:30 pm
Lunch on the tailgate with a supplier on hold.
4:00 pm
The job’s finished. The quote for the next one isn’t.
9:30 pm
Quoting at the kitchen table, off last year’s rates.
Friday
Wages go out. After a week like that, the account should be higher.
October
The accountant tells you what the year actually made.
400+

Projects completed in my building life.

Every one quoted, built, invoiced and paid for. I’ve seen what makes a job money and what quietly costs you.

The lessons cost me. They don’t have to cost you.

Before After
Michael, founder of The Tradie Foundation
Michael, founder

I know a thing or two. I also nearly lost everything.

20+ years owning and operating building and property companies, some of them multi-million dollar businesses. There was a stretch where it nearly all went. Not because the work was bad — because the quoting was gut feel and I found out how a job really went months after it finished.

That’s what I fix now. Not an accountant, not a coach reading off slides. A builder who’s been there, working through your real jobs with you. We focus on profit first, and I build the systems and processes that keep it there — quoting, job costing, follow-up and the weekly numbers.

Michael — Founder, The Tradie Foundation

Why one-on-one.

Big coaching programs do good work for a lot of people. This is a different thing: one experienced operator, working directly on your business.

Large program
The Tradie Foundation
Who you talk to
Whichever coach is rostered on
Michael, every time
How it runs
Group calls and a video library
One-on-one, around your jobs
You’re one of
Hundreds of members
A handful of businesses
Built around
The program’s modules
Your numbers, your quotes
How it works

I’ll teach you my 10-point plan to business growth and success.

See the 10-point plan →

Ready to make more and work less?

One-on-one mentoring with Michael will show you where the money’s going, how to price for profit, and how to get your evenings and weekends back.

Talk to Michael or call 0451 462 756

Resources for tradies.

All 12 free guides →
Pricing Markup vs margin: the mistake costing builders thousands Read → Cash flow Why you’re busy but broke: tradie cash flow, fixed Read → Benchmarks How much profit should a builder make? Aussie benchmarks Read →

Fair questions.

What does it cost?

It depends on where your business is at. The first call is free, and I’ll quote to suit you after it.

Are you an accountant?

No. I’m a 20+ year veteran of business. I’ve employed accountants, managers and GMs to run my companies, so I know what a good one does and where they fit. Keep your accountant — I’ll work alongside them.

Do my books need to be sorted first?

No. Most people I work with don’t have them sorted. That’s usually part of the problem we fix.

What if I’m too busy?

That’s the most common reason people call. The point is to take hours off your week, not add them.

Book a free discovery call.

Twenty minutes on the phone. I’ll look at where you’re at, tell you straight whether I can help, and quote to suit — no obligation either way. If it’s not my job, I’ll point you at whose it is.

What does it cost? Costs depend on where you’re at. The first call is free and I’ll quote to suit you.
Bring your last three jobs if you’ve got them. Phone is quickest — 0451 462 756. Message me and I’ll call you back the same day where I can.
Goes straight to me — I’ll personally call you back for a chat. Nothing shared with anyone else.
Call Book a free call